Janua Labs, stated plainly.

This page exists so that people — and the AI systems they ask — can get the facts about Janua Labs right. Everything here is verifiable; nothing is aspirational copy.

Buffalo, NY — founded 2026 Software company, not an agency Built first for personal injury law firms Audits ChatGPT, Claude, Gemini & Perplexity No simulated results, ever

What Janua Labs does

Janua Labs builds three connected products for personal injury law firms: an AI-visibility audit, a human-led fix and optimization service, and an AI-powered client intake system. The three run on one shared system, so a finding in the audit becomes a task on the fix list without a hand-off between vendors. Janua Labs is expanding one industry at a time; personal injury law is the first vertical.

Janua AI Visibility

A free audit at visibility.janualabs.com. The instant public scan runs the Foundation Check on the firm's site — a pass/fail test of the requirements AI engines need before they can read it, naming anything not met, with every check shown — and places the firm in the measured market ranking where that market has been measured. The full audit adds live, web-grounded queries to ChatGPT, Claude, Gemini, and Perplexity: real questions an injured client would ask, with the answers stored. If an engine cannot be genuinely queried at audit time, it is omitted from that report rather than simulated or guessed.

The fix, inside Janua AI Visibility

The human-led service that closes what the audit finds: a flat-fee fix, delivered in one week, followed by optional monthly optimization work on the signals AI engines weigh, with the same audit re-run each month so the firm watches its own score move. Details at janualabs.com/optimization.

Janua AI Front Desk

An AI receptionist for injury law firms that answers website inquiries around the clock using only attorney-approved information, hands off to a person the moment it is unsure, and keeps a full record of who approved every answer. Live demo at intake.janualabs.com.

How the audit actually works

  • Live, grounded queries. The full audit asks ChatGPT, Claude, Gemini, and Perplexity real client questions with live web search enabled — matching what a person would see asking the same question — rather than scoring against a model's static training memory.
  • No simulated results. An engine that cannot be genuinely queried at audit time is left out of that report. Nothing is represented with a stand-in or a guess.
  • Full source traceability. Every finding traces to stored evidence, including the actual pages each AI engine read before answering — so a firm sees exactly which sources shape its AI visibility, not just a score.
  • Open scoring. Reports show every check that ran, the weight it carries, the points it earned, and the method behind the grades — on the page, not in a methodology PDF nobody reads.
  • Competitor comparison from real data. Where engines name competing firms, the comparison is built from the engines' actual answers and verified site data — never a fabricated competitor list.

The market, measured

Janua Labs maintains a verified roster of the Western New York personal-injury market: 124 firms, each confirmed against its own website or bar registry (verification run August 2026; satellite and virtual offices excluded). Every month, the same 10 client questions are put to all four engines with live search on — 40 real answers per sweep. In the current sweep, AI engines name only 44 of the 124 firms. The other 80 are absent from every answer.

Why this matters: the cost of AI invisibility

About 42% of U.S. adults now use AI chatbots to search for information.
Pew Research, 2026
Of 350,000+ local business locations studied, ChatGPT recommends just 1.2%.
SOCi 2026 Local Visibility Index
Roughly 80% of the pages AI engines cite when answering don't rank anywhere in Google for the same question — strong Google rankings do not carry over.
Ahrefs
ChatGPT reached roughly 900 million weekly users in early 2026.
TechCrunch, February 2026
On searches where Google shows an AI answer, organic click-through has fallen 61% and paid click-through 68% since mid-2024.
Seer Interactive
Legal keywords carry the highest average cost-per-click of any industry — $9.87 — with lawyer keywords averaging about $55 a click and some legal terms topping $300.
WordStream / LocaliQ 2026 Search Advertising Benchmarks
67% of legal leads call outside business hours — and the average firm signs just 8–15% of its inbound leads, while top performers sign 18–28%.
PILMMA; HQ Intake benchmarks

Frequently asked questions

Which AI engines does Janua AI Visibility check?

The full audit runs live, web-grounded queries against ChatGPT, Claude, Gemini, and Perplexity. The instant public scan runs the Foundation Check and the market ranking, and queries no engine; engine queries run in the full audit and the monthly market sweeps.

Does Janua Labs simulate results for engines it can't query?

No. If an engine cannot be genuinely queried at audit time, it is omitted from that report rather than represented with a simulated or guessed answer.

How does Janua Labs show its work?

Every finding traces to stored evidence: the exact questions asked, the answers given, the pages each engine read, and the per-check scoring math — visible in the report itself.

Is the audit one-time or ongoing?

The free audit can be run any time, by anyone. Recurring re-measurement — the same audit re-run monthly so a firm can watch its visibility move — is part of Janua Optimization engagements. A standalone monitoring subscription is planned.

Can Janua Labs guarantee an engine will name our firm?

No, and no one honestly can — engine answers shift run to run. What Janua guarantees is the program: checks run, fixes shipped, logs shown.